🏡 Coldwell Banker | 2024 Performance Highlights

📊 Market Performance
• $243B in total sales volume
• 464,950 U.S. transaction sides
• $87B in luxury sales ($1M+)
• 41,369 luxury transaction sides
• $220M in luxury sales per day
• ~$1.9M average luxury sale price

🌍 Global Network
• 311,900 agents worldwide
• 179,200 agents in the U.S.
• 17,800 offices worldwide
• 5,300 offices in the U.S.
• 31 new international offices added in 2024
• Presence across 14 countries/territories

📈 Luxury Market Growth (2024)
• +13% in $1M+ sales
• +13% in $5M+ sales
• +6.8% in $10M+ sales
• +20% in $20M+ sales
• +129% in $50M+ sales

🔍 Agent Insights
• 97% value the brand’s trusted reputation
• 95% prioritize strong marketing & advertising
• 92% value advanced technology and tools
• Growing emphasis on luxury expertise and global reach