Although homes are taking longer to sell, San Diego County’s median price—around $912,500* —continues to rise, making strategy more important than ever. Preparing your home with key repairs, deep cleaning, smart staging, and accurate pricing is essential, especially since most buyers start on Zillow and Redfin—if your listing doesn’t show strong value there, showings may be limited. A strategic approach from the start is what drives real buyer interest.

*SDMLS –  Information is deemed reliable but not guaranteed.